Looks like Taylor Swift is going to address her image on her brand-new album, Reputation, which was announced via her Instagram account on Wednesday afternoon (August 23) and is scheduled to drop November 10.

Aside from sharing the cover art for the follow-up effort to 1989, which depicts Swift in a simple cut-off sweater with headlines placed across the right side of her face, the pop titan also revealed that the lead single from the forthcoming set will drop tomorrow night at 12:01AM ET. This marks yet another bullet in the campaign's rollout. 

Since clearing her social media, Swift has been unveiling clips of a snake, which is a not-so-subtle nod to the criticism that the singer has faced in the last year over her relations with Kanye West. Take a look below at the three announcement posts!

A post shared by Taylor Swift (@taylorswift) on

A post shared by Taylor Swift (@taylorswift) on

A post shared by Taylor Swift (@taylorswift) on

Photo: Getty Images