"Finsta" ...an abbreviated slang for "Fake Instagram." By this logic, you can guess what a "Fwitter" is... well, these types of secret and private secondary social media accounts are what celebrities keep, for obvious reasons. But folks like you and I, we can have our own reasons for maintaining a secondary account...
Here's some familiar names and faces who handle more than one account, for privacy reasons... starting with Kendall and Kylie Jenner:
During a June 2019 episode of Keeping Up With the Kardashians, Khloe Kardashian revealed that her younger sisters Kendall Jenner and Kylie Jenner have finstas, or fake Instagrams. Kourtney K. revealed the names of her sisters’ secret accounts on the show, but the intrepid editors at KUWTK censored them.
Beyoncé:
Fans have long speculated the "Formation" singer keeps a secret Snapchat account since she shares pics and videos of herself and Blue Ivy with some of the app's signature face filters.
Kristen Stewart:
In November 2019, the Twilight star revealed that she maintains an Instagram account for her close friends and family. "Sorry, y'all, it's just for my exclusive friends," she said.
Lorde:
If you love onion rings, you and the "Green Light" singer have something in common. She keeps a NOW-public account dedicated to reviewing the yummy appetizer. She paused for a moment after her identity was revealed in 2017, but she came to her senses – the world needed this page.
Prince Harry:
In the August 2020 book Finding Freedom, royal biographers Omid Scobie and Carolyn Durand claimed that the Duke of Sussex once maintained a secret Instagram account with the username @SpikeyMau5. The handle was an homage to his favorite DJ, Deadmau5, and his Facebook alias, Spike Wells.
Adele:
In 2017, the "Easy On Me" singer revealed, "I'm not allowed access to my [official] Twitter, because I'm quite mouthy and I say the wrong thing a lot of the time," she said. "They don't know I have a secret account — well, obviously they do now because I said that. By 'they,' I mean my management."