Here's Why Keeping Up With The Kardashians Is Ending

It's true! One of the most iconic reality shows of all time is ending after 20 seasons.

Keeping Up with the Kardashians started back in 2007 on E! and was an instant success. Now, every single member of the Kardashian clan is a household name. The family has started dozens of business, had multiple spin-off shows, and have been able to fund their posh lives complete with multi-million dollar mansions, luxury cars, the finest designer clothes, and millions of social media followers all from that same show (and their extremely talented "mom-ager" Kris Jenner's marketing skills).

However, earlier this week the fam announced that the show was coming to an end after 20 seasons. Fans were devastated and haters rejoiced.

Each member of the Kardashian family wrote their own social media post announcing the news.

"After what will be 14 years, 20 seasons, hundreds of episodes and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years," Kim wrote on IG. "...through the good times, the bad times, the happiness, the tears, and the many relationships and children. We’ll forever cherish the wonderful memories and countless people we’ve met along the way."

Now, more details are emerging on why the women chose to end the show.

According to Page Six, E! couldn't afford to keep them anymore. The sisters used to need the popularity of the show to promote their brands and products, however, their social media following has become so big that they actually reach more people with a simple IG post than they do with an entire episode of their reality show.

To put it into perspective, Kim Kardashian has 188 million Instagram followers while the show only reached about 2 million people per week.

So basically, the girls don't need to Keep Up anymore.

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