K-Mart To Rename Its Plus-Size Section To 'Fabulously-Sized'

posted by Bryan Black -

Retail chain KMart is rolling out a new body-positive campaign complete with a new slogan, "I Can," and a whole new take on what being plus-size is: FABULOUSLY-SIZED.

Turns out shoppers wanted separate sections for larger sizes and because of this divide the sections will now expand sizes from brands such as Jacelyn Smith, Joe Boxer, Everlast, Basic Editions and more. All new extended sizes will be marked with a "Fabulously-Sized" label on the racks.

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