It took all of 2 seconds for the Internet to get a hold of IHOP's latest announcement and run it straight to the ground with what seems to be a unanimous disdain for it.
International House of Pancakes has temporarily changed its name from IHOP to IHOB in an effort to highlight its burgers on the menu, but... people didn't take well to it:
B- bankruptcy— A N G E L O (@TheAngeloDuran) June 11, 2018
This company is about to go B-broke.— Julianna Marulanda (@JuliaMarulanda) June 11, 2018
They did have burgers before 😂 But who goes to a breakfast joint for burgers? Nobody.— dierdre. (@dierdrereally) June 11, 2018
i dont even live in a country with IHOP and I am pissed— Ramos (@FaZeRamos) June 11, 2018
International house of bad ideas— ⚽CoachK in the Grove⚽ (@kyledavis916) June 11, 2018
Please fire everyone related to this marketing plan. Literally everyone.— ETHAN_46 (@EBsuperchicken) June 11, 2018