Twitter Hates IHOP's New 'IHOB' Burger Marketing Strategy

It took all of 2 seconds for the Internet to get a hold of IHOP's latest announcement and run it straight to the ground with what seems to be a unanimous disdain for it.

International House of Pancakes has temporarily changed its name from IHOP to IHOB in an effort to highlight its burgers on the menu, but... people didn't take well to it:

Michelle Fay

Michelle Fay

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