Both brilliant and gross!!!
IKEA has a new ad out that gives you some pretty sick discounts on furniture for babies that is only revealed if a pregnant individual pees on it....
I can't decide whether to applaud the creative activation or ... well, just be grossed out. https://t.co/NqmgG4GqWm— Ryan Wood (@RyanWoodDFW) January 9, 2018
Like I said the concept is cute and that's definitely the best way to prove some deserves the "I'm knocked up" discount but like who the heck wants to be handed a pee soaked coupon???
Note to self: never be a cashier at Ikea https://t.co/Q6Dtd7El3d— Stephen LaConte (@stephenlc) January 9, 2018