Tiffany & Co. announced the debut of its first-ever men’s engagement ring!
The luxury jeweler is looking to tap into a new market for its high-end jewelry due to a rise in same-sex marriages globally and gender-fluid fashion trends. So they've introduced the first-ever men's engagement ring.
Tiffany said the men’s rings are “paving the way for new traditions to celebrate our unique love stories.”
One jeweler predicts that Tiffany's new rings will expand the market for men's diamond rings in general.