According to their Instagram, the #Tatatowel is a patented solution to your boob sweat problems.
Great for nursing or pregnant -getting ready - lounging - gym - spa.
So it looks like it's something you put on while doing your hair and makeup instead of a robe to solve the issue of underboob sweat.
You can buy one at: www.TaTaTowel.com
They are $45 and come in many different colors.
It seems like they are a huge hit:
Everyone wants one:
Just discovered ta ta towel is a thing and I want one!— Haz (@lifeofhazz) August 4, 2017
...I want a TA TA TOWEL so bad!! Not kidding...— Jessica Marie (@J377Marie) August 4, 2017
I want and deserve a Ta Ta Towel— gab 🍒 (@umgabbie) August 4, 2017
Can someone PLEASE buy me like a weeks supply of the Ta-Ta towel so I never have to wear a bra or shirt at home again— K-la (@caylamarie123) August 4, 2017