Ikea Is Running a Magazine Ad That Works as a Pregnancy Test!

posted by Nina - 

Talk about an interesting marketing technique.  

Wanna know if you're pregnant? No need to waste $10 on a pregnancy test.

All you need is an Ikea magazine, rip out the ad below and take a trip to the bathroom. 

The ad will tell you if you are in fact pregnant or not. 

AND it will reveal a discount code for a crib. 

Would you look at that!

There's a lot of things marketers would like you to do with their ads, generally 'pee on it' isn't one of them, but that's exactly what Ikea wants pregnant women to do - in exchange for a free crib. The women's magazine promotion, devised by @akestamholst, employs colour changing technology as used on pregnancy test kits to reveal a hidden discount code. Definitely one way to rack up the headlines. 🤰🤰🤰

A post shared by The Drum (@thedrummag) on

Have fun in the bathroom ladies! 

P.S. Don't try this in the middle of Ikea! LOL

Mack in the Afternoon

Mack in the Afternoon

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