Talk about an interesting marketing technique.
Wanna know if you're pregnant? No need to waste $10 on a pregnancy test.
All you need is an Ikea magazine, rip out the ad below and take a trip to the bathroom.
The ad will tell you if you are in fact pregnant or not.
AND it will reveal a discount code for a crib.
Would you look at that!
There's a lot of things marketers would like you to do with their ads, generally 'pee on it' isn't one of them, but that's exactly what Ikea wants pregnant women to do - in exchange for a free crib. The women's magazine promotion, devised by @akestamholst, employs colour changing technology as used on pregnancy test kits to reveal a hidden discount code. Definitely one way to rack up the headlines. 🤰🤰🤰
Have fun in the bathroom ladies!
P.S. Don't try this in the middle of Ikea! LOL