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Lil Nas X has been announced as YSL Beauty's newest ambassador! Currently, YSL Beauty is trying to redefine the beauty space, and redefine gender constructs. The campaign debuts YSL Beauty's newest lipstick, Rouge Pur Couture: The Bold. The campaign also teased a snippet of a new, unreleased song from Lil Nas X.
“The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty,” said Laetitia Raoust, YSL Beauty’s U.S. General Manager in a press release.
Lil Nas X isn't the first pop icon to join YSL Beauty, as he joins artists like Troye Sivan and BLACKPINK's Rosé.
I can't wait to try this!!! 😍 😍 😍