Facebook Introduces "Instagram Reels" to Compete with TikTok


A recent, uncertain future for TikTok seemed like perfect timing for Facebook to launch a competitor - Instagram Reels. President Trump has threatened a ban of TikTok due to Chinese ownership and the company has reportedly opened negotiations with Microsoft.

Reels focuses more on creators and music, than daily lifestyle content and will be very similar to TikTok, with users scrolling through popular and trending videos. Instagram says Reels invites you to create fun videos to share on Instagram. Record and edit 15 second multi-clip videos with audio, effects and new creative tools.

Instagram Reels will launch on Wednesday.

Read a detailed review here from axios.com.

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