YouTuber Josh Pieters, shows how he and his team opened a new fake restaurant called, “The Italian Stallion,” and registered it on a delivery app to see if people would actually order his food.
SPOILER ALERT! THEY DID!!!
In the UK Youtuber's video, Pieters sold microwave meals he bought at a supermarket below his apartment which is where the restaurants address went to.
In the video, he shows the process of setting things up and how it took a few weeks to set up. But as soon as he offered a discount on Deliveroo, five orders rolled in!