As Usher gears up for his highly anticipated Super Bowl halftime performance this Sunday, he's also stepping into the fashion spotlight with Skims. This collaboration with Kim Kardashian's renowned brand highlights its men's undergarments line, showcasing the blend of comfort, style, and inclusivity Skims is celebrated for. While Skims has previously enlisted men in its campaigns, featuring Usher brings a fresh dynamism to the brand, especially with his current prominence in the entertainment world.
Usher's involvement with Skims adds an exciting layer to his role as a music and style icon, perfectly timing with his Super Bowl performance but standing out as a distinct venture into fashion. It's a strategic move that leverages his visibility and influence to promote Skims' commitment to redefining men's everyday wear. New SKIMS Mens Underwear drops Monday, February 12 at 9AM PT / 12PM ET.
The excitement around Usher extends to his music, with a new album set to drop tonight at midnight. The release, coupled with his Skims feature and upcoming halftime show, underscores a momentous period for the artist. Fans eager for a first listen to Usher's new album "Coming Home" can listen live on Y100 at 12am today!